Why Professional Photography Is the Best Real Estate Marketing Tool

Table of Contents
    Add a header to begin generating the table of contents

    Not all photos drive traffic to your website. Some people think photography is just a luxury or an act of vanity, but the truth is that it can be one of your most powerful tools in real estate marketing. Having photos that are professionally shot can help you sell a property for thousands more than what you’d get from a traditional listing. And when it comes to real estate, people tend to value things they can see rather than things they can only hear about from their agent.

    There are several different types of real estate photography you can do. You could do architecture photography, interior photography, or exterior photography. Maybe you have a beautiful home that you want to sell for the right price. Maybe you want to increase your house value, or you want to get more people interested in your property. Real estate photography is amazing because it gives people an amazing experience and makes them look great. But unfortunately, it can drive up the costs of a home and the amount of money you hope to get from selling it.


    Tell your story in a way that will intrigue buyers

    To make a sale, you need to get the buyer to want to know more about your product or service and what it can do for them. One way to do this is to tell your buyer a story about your product or service. The way you tell your story will influence the way buyers see your product or service and what they think of it. Introduce your customer to your product through a story. How does your product help the customer solve a problem? How does it help them realize their full potential? When you tell your buyer a story about your product, you’re connecting with them and creating a bond. A bond makes your followers want to know more about it and want to buy it. What feeling do you want your customers to have when they buy your product? How do they feel when they use it? Tell your customers about something they always thought about but never had the courage to have or try? How do you take the fear out of selling your product or service? Your story is the narrative that your customer will feel in the moment of buying your products. When you tell your customers a story about your product or service, they will feel more invested in buying it and become your ideal customer. They will become more vocal about using it because they’ve connected emotionally with it before. Once your customers have this emotional connection with your product or service, they’ll be more willing to share it with their friends and family. The more you can get people to feel connected to your product or service emotionally, the more likely they are to share it with others. We all have this inner voice that tells us what we should do, how we should feel, and who we should trust. Stories are a way to quiet this voice and speak directly to your audience’s heart. Your audience’s heart is the first place they will remember your content because it doesn’t belong to any other place. Every story you tell connects with your audience emotionally.


    Focus on capturing your property, not the neighbors’

    Demand for property is high, so you’ll need to focus on capturing your property, not the neighbors’ Put your house on the market when the time is right. If you want to sell a house quickly then you should put your house on the market when the time is right.Bullet Point: 3. Generate 2x the traffic of a standard listing Paragraph: Increase your addressable market by generating a few more leads what conventional marketing campaigns will.
    Hire a pro to do MLS, listing conception and SEO. Successful residential real estate marketing relentlessly targets the right people by: To improve your listing, hire an MLS expert at your price point. One of my top tip’s is to follow the golden rule of advertising — People give you more feedback in your local business community than any other business. A client and I came up with this plan because he wanted to maximize the upside of his home sale:

    Videography and drone imagery can enhance your listing and help you sell your home faster

    It’s a common misconception that videography is expensive, but it’s actually quite affordable when you consider the amount of time, effort, and money that goes into it.A prime lens and the right tripod can set you back anywhere between $400 to more than $1,000, making it one of the most versatile camera accessories you can buy. Even the entry-level Canon G7 X Mark II is a laughably inexpensive option when you consider its $1,200 starting price. There’s no right or wrong way to go about shooting with a smartphone. I know people who have been using the 8X zoom on their flagship devices for years with zero issues, and videographers who hate their $2,000 smartphone alternatives months after investing their hard-earned money. In the end, what makes a good videographer is a bit of everything. A great front- or back-facing camera, a light tripod, a lightweight and long-enough mobile camera body, and most of all, a willingness to learn. Videographers are almost always on call, at the station, or on the go — whether they shoot for clients, themselves, or their own projects.


    Don’t Forget iGuides!

    Try to include iGuides wherever you can. If you have a blog, include an iGuide in your sidebar. If you have a landing page, include an iGuide on it. If you have a Facebook page, include an iGuide in your sidebar. If you have a Twitter page, include an iGuide in your sidebar.

    Next Level Real Estate

    Impress Them With The Best Their Property Has Ever Look