5 Social Media Tips for Real Estate Agents: How to Build a Following and Grow Your Realtor Brand

Finding the best way to market your products and services is key and is something many business owners struggle with on a daily basis. For top real estate agents, it can be a tricky process as their job is often based on developing a relationship with their clients in order to help them obtain the highest possible return. In this article, we delve into the best tips for marketing your real estate business both online and offline.

 

1. What to do for a successful social media strategy

First, you should have an idea of what your brand values are and what you’re trying to convey. You should have a clear idea of what you’re trying to achieve with your social media strategy and how you want to get there. Second, you’ll need a plan.If you’re a solo marketer or one of a handful of younger entrepreneurs in your space, then here’s what you do: If you’re part of a larger team or organization, you’ll need to decide on a set of guiding principles as well as the tactics to get there. Defining and Modifying Your Brand Values is an excellent part of building a solid social media strategy. It contains statements and descriptions of your brand’s values. It also includes best-practices in responsible social media use for your organization. Essentially, it lays out and explains what good social media looks like. It also encourages you to reflect on your own marketing practices, and define how they can be improved. As our team of experts recently discussed, having your values and social media strategy in alignment allows for a positive and productive dialogue about how to stay relevant in the contemporary, global market.

 

2. How to use Pinterest as a marketing tool for real estate agents

Pinterest can be a powerful marketing tool for real estate agents. It’s a great way to get new customers, it’s free and it’s easy to use. Pinterest is a great way to discover new ideas and inspiration for your listings. In this post, I will show you how I use Pinterest as a real estate agent, including my strategies for finding success on Pinterest, thinking about images that work, and promoting a listing using Pinterest’s Pinterest organizing tool. So, let’s get started! Before discussing how my real estate agent journey is working on Pinterest, let’s go over some of the basic requirements for a successful Pinterest marketing campaign. Overall, Pinterest is an amazing free tool that allows anyone to pin interesting images and things.You can have up to 20 boards on Pinterest. Depending on how focused your Pinterest marketing campaign is, you may choose to only do data-driven Pinterest marketing at first. With that said, Pinterest is not a cold and emotionless platform like SEOmoz or HubSpot. All content and pinning activity on Pinterest is recorded.

 

3. How to use Twitter effectively as a realtor

Twitter is a great medium for real estate agents to use as a part of their marketing strategy. Um, you probably already know that. However, there are some pretty useful tips that I’d like to share with you that will help you to make the most of Twitter as an agent. Sometimes an ordinary Tweet can deliver the biggest bang for your marketing buck. As a part of your marketing plan, it makes sense to give your target audience the opportunity to follow a variety of different people in their respective niches. If they follow a wide-ranging group of accounts, there’s a greater chance that a juicy Tweet that catches their attention can succeed. But, that’s not the only value that a focused account can provide to a Twitter campaign. Here are a few more standouts. Forget the 37th, 58th, or even the 100th tweet that you publish. This rule applies if you aim to be a prolific writer on Twitter. If you want Twitter to remember you, make it memorable. Your first tweet is probably an easy choice and sure to get noticed. So, rather than drafting a stream of consciousness strategy, set yourself some guidelines like the ones given here. Your audience can probably recognize certain Twitter handles and accounts that will give you a boost in your growth. This could be especially helpful when you’re trying to get traction for your content and need an extra push. If you’re just starting yourself, take note of who joins your feed, what they like and what resonates with them. Seeing the types of accounts that are followed could help you run a campaign that targets a special interest or even a niche. That could be an airline, an automotive company, a travel agency, a bar, etc… No matter what the need is, you have a different option to turn your content into action. No matter how small the size of the company, a personal account can still deliver big bucks when it comes to Twitter unique insights.

 

4. Finding the best hashtags when marketing on Instagram

When it comes to finding the best hashtags, you should first consider the type of product or service you’re trying to market. For example, if you’re trying to sell products or services that relate to travel, you can use the hashtag #Travel.The same goes for hashtags related to leisure pursuits like #Golf and #OutdoorLife. However, if you’re running ads and needed to amplify a hashtag, you can choose more generic hashtags like #job or #fees. These are the five basic hashtags to consider when you’re planning a hashtag campaign. However, if you discover a hashtag is trending well and you want it more than anything, remember that brands should be using the hashtag on their website (where people will encounter them) before they use it across social media. Lastly, remember that more than one hashtag can be used for a specific campaign. For example, using the #2021 hashtag on your ads can mean other businesses can also use it but hashtagging #2021 on the landing page of your website or other digital marketing uses will be more likely to draw traffic.

 

5. Tips for using Facebook properly as a realtor

There are a lot of ways to use Facebook to your advantage when it comes to marketing. The best way to use Facebook for real estate is to promote your properties and your clients’ properties. The best way to do this is to put your name and picture on every single property on the market.